Fresh Ho Jaao

Am in love with this ad... Somehow all of Limca's and Liril's ads have stuck with the freshness theme but they do manage to get creative...

This ad also has a 2 min song (and video). Its simple, yet have to say FRESH :)
Something to do with the tune, the lyrics, the treatment... can't say. But the overall effect I get is refreshing.

The lyrics are also quite meaningful... exhorting you to break the rut in your life and break out once in a while...
“Fuhaarein, bochharein, nazaaare chura lo na, kuch boondein chura lo na; Thaki si zindagi se, ruki si zindagi se, kuch lamhe chura lo na…;
Kuch yaddein, aur sapne, apne chura lo na; Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na…”